The YMCA of Greater Grand Rapids continues to make waves in our community and positively impact the lives of others around us. The “Better Together” membership campaign was developed to demonstrate the community of togetherness the Grand Rapids YMCA represents. Whether it’s working out, eating healthier, or spending time with family and friends, we are all Better Together at the Y.

The multi-pronged media approach using TV, billboards and digital ads continues to increase market awareness, drive website traffic and memberships – exceeding membership targets for December by nearly 5%. We are proud of our longstanding partnership with an organization who timelessly serves our community in big ways.