Expertise for this exact moment

Pine Rest website shown on a laptop

Pine Rest Christian Mental Health Services is a nonprofit organization in Grand Rapids that, for more than 100 years, has offered a full spectrum of services that benefit patients struggling with addiction treatment and recovery, extensive child and adolescent programs, specialized assessment and treatment clinics, and much more.

They called on us to help them refresh their four-year-old website.

We completed a comprehensive redesign that featured improved site architecture, fresh design, a mobile-responsive site, and optimized the site for the depth of content available on their website. We built the site on top of a better content management system to make the behind-the-scenes work an easier task for staff. Now, Pine Rest has a fresh look and a more user-friendly website so that they can continue to provide health services to their patients.

Pine Rest website, full-page design
Pine Rest website page shown on a laptop

Our team also created a new brand campaign with digital, radio, and outdoor components that came together to emphasize Pine Rest’s expertise for the difficult moments in life.

Portrait of a man partly covered by a grid of image tiles
Pine Rest "Expertly trained for this exact moment" billboard